Have you ever read something and thought, Wow I need to share this with someone? That happened to me the other night….
The biggest thing that I have learned on this crazy journey of inventing The Pronator, is how much I really needed to learn. I also quickly found out how difficult it can be bringing a product to market. When you try to create something with hopes of truly helping other people, you make the motivation not about you but about all the people you could help!
The solution to the problem was to start reading!! There are so many talented and brilliant people out there that will share their knowledge if you take the time to read about it. I make every effort to read at least 10 pages every night before I fall asleep.
The book that I am currently reading is called “The Dip” by Seth Godin. If you have never read anything by Seth Godin, you need to start. This book is all about the lull in life that makes most people quit; he calls it the Dip. This happens with anything worth pursuing in life; our careers, relationships.
Think about professional sports, how great would it be if you could wake up and get paid millions of dollars to play a game you love! The Dip happens when your friends are out at night and you are in the weight room getting better. The Dip is when things get so tough that it is easier to quit than push through.
How do you know if a Dip is worth fighting through? The answer is what lays on the other side. If you can fight through the dip and come out as the best in the world, then keep fighting. If not then time to re-evaluate. Things get tough for a reason, either to challenge you to truly be the best or make you realize the hard truth…it’s not meant to be. The really difficult things is figuring that out.
My wife and I made it through the Dip of dating to now be married for 5 amazing years and have 2 beautiful children. The thousands of girls (maybe 3) before her were a cliff, we weren’t going to be the best for each other. I knew my wife would be so we both stuck with it and invested in each other to make it through the hard times!
What about your job or your career? Come in a little early or stay a little late, take that extra project and make a difference. Putting in the hours now can lead to big things down the road.
The thing that really applied to me was Seth Godin’s quote on manufacturing: “It is easy and fun to start building something in your garage. (true) It’s difficult and expensive to buy an injection mold or ramp up for large-scale production.(so damn true) The time and effort and cost of ramping up your operation create the Dip. The Dip keeps the supply of stuff down and insulates those brave enough to invest in scaling their production.”
When you hit a road block that shakes you to the core and makes you want to quit, stop for a minute and think about what is on the other side. You owe it to your future self to quit when there is a cliff and persevere when you have a chance at something truly special. Nothing great in life is ever free.
So here’s to all of you out there fighting through your Dip with laser focus on coming out the other side as the Best in the World…I will see you on the other side!
What is your current Dip and how is going? Shoot me an email or a quick message on facebook.Posted on